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BuyAction

A Schema.org Type
The act of giving money to a seller in exchange for goods or services rendered. An agent buys an object, product, or service from a seller for a price. Reciprocal of SellAction.
PropertyExpected TypeDescription
Properties from BuyAction
seller Organization  or
Person
An entity which offers (sells / leases / lends / loans) the services / goods. A seller may also be a provider. Supersedes merchant, vendor.
Properties from TradeAction
price Number  or
Text
The offer price of a product, or of a price component when attached to PriceSpecification and its subtypes.

Usage guidelines:

  • Use the priceCurrency property (with standard formats: ISO 4217 currency format, e.g. "USD"; Ticker symbol for cryptocurrencies, e.g. "BTC"; well known names for Local Exchange Trading Systems (LETS) and other currency types, e.g. "Ithaca HOUR") instead of including ambiguous symbols such as '$' in the value.
  • Use '.' (Unicode 'FULL STOP' (U+002E)) rather than ',' to indicate a decimal point. Avoid using these symbols as a readability separator.
  • Note that both RDFa and Microdata syntax allow the use of a "content=" attribute for publishing simple machine-readable values alongside more human-friendly formatting.
  • Use values from 0123456789 (Unicode 'DIGIT ZERO' (U+0030) to 'DIGIT NINE' (U+0039)) rather than superficially similar Unicode symbols.
priceCurrency Text The currency of the price, or a price component when attached to PriceSpecification and its subtypes.

Use standard formats: ISO 4217 currency format, e.g. "USD"; Ticker symbol for cryptocurrencies, e.g. "BTC"; well known names for Local Exchange Trading Systems (LETS) and other currency types, e.g. "Ithaca HOUR".
priceSpecification PriceSpecification One or more detailed price specifications, indicating the unit price and delivery or payment charges.
Properties from Action
actionProcess HowTo Description of the process by which the action was performed.
actionStatus ActionStatusType Indicates the current disposition of the Action.
agent Organization  or
Person
The direct performer or driver of the action (animate or inanimate). E.g. John wrote a book.
endTime DateTime  or
Time
The endTime of something. For a reserved event or service (e.g. FoodEstablishmentReservation), the time that it is expected to end. For actions that span a period of time, when the action was performed. E.g. John wrote a book from January to December. For media, including audio and video, it's the time offset of the end of a clip within a larger file.

Note that Event uses startDate/endDate instead of startTime/endTime, even when describing dates with times. This situation may be clarified in future revisions.
error Thing For failed actions, more information on the cause of the failure.
instrument Thing The object that helped the agent perform the action. E.g. John wrote a book with a pen.
location Place  or
PostalAddress  or
Text  or
VirtualLocation
The location of, for example, where an event is happening, where an organization is located, or where an action takes place.
object Thing The object upon which the action is carried out, whose state is kept intact or changed. Also known as the semantic roles patient, affected or undergoer (which change their state) or theme (which doesn't). E.g. John read a book.
participant Organization  or
Person
Other co-agents that participated in the action indirectly. E.g. John wrote a book with Steve.
provider Organization  or
Person
The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller. Supersedes carrier.
result Thing The result produced in the action. E.g. John wrote a book.
startTime DateTime  or
Time
The startTime of something. For a reserved event or service (e.g. FoodEstablishmentReservation), the time that it is expected to start. For actions that span a period of time, when the action was performed. E.g. John wrote a book from January to December. For media, including audio and video, it's the time offset of the start of a clip within a larger file.

Note that Event uses startDate/endDate instead of startTime/endTime, even when describing dates with times. This situation may be clarified in future revisions.
target EntryPoint  or
URL
Indicates a target EntryPoint, or url, for an Action.
Properties from Thing
additionalType Text  or
URL
An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
alternateName Text An alias for the item.
description Text  or
TextObject
A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
URL
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
URL
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork  or
Event
A CreativeWork or Event about this Thing.
Inverse property: about
url URL URL of the item.

Examples

Example 1
Copied
Example notes or example HTML without markup.
John bought a Book on amazon.com.
Example encoded as JSON-LD in a HTML script tag.
<!--  John bought a Book on amazon.com.-->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BuyAction",
  "agent": {
    "@type": "Person",
    "name": "John"
  },
  "object": {
    "@type": "Book",
    "name": "Outliers"
  },
  "seller": {
    "@type": "Organization",
    "name": "Amazon"
  }
}
</script>
Structured representation of the JSON-LD example.